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Digest Online
Program Manager: Barbara Silverman + Editor: Noel Jeffrey   July 1, 2018
New Independent Contractor Definition Emerges »
With the recent California Supreme Court decision about independent contractors, employers must now examine their employee classifications to ensure they are in compliance. This now means employers are held to a higher standard when trying to hire independent contractors. The 'gig" or "on-demand" economy has now been put on notice. The California Supreme Court held that it is the burden of the employer to establish that a worker is an independent contractor who was not intended to be included within the applicable wage order's coverage. To meet this burden, the employer must now establish each of 3 factors, commonly known as the "ABC test." You can read more about this online. Please direct your questions to VMA's Human Resource consultant, Cheryl Chong, 800.659.3363 or cherly@vma.bz. MORE

Energize your business with strategies to boost your competitive position and bottom line At the PRIMIR Insights Conference, you will learn to leverage the evolving graphic communications industry landscape to your advantage. MORE

10 Myths About Graphic Design »
While some myths are hilarious and particularly harmless, there are other myths that are annoying and generally unhelpful in the understanding of clients to graphic design and graphic designers. In a quest to demystify these myths UCreative made a cool infographic to share that will help people understand what graphic design and being a graphic designer really is. The original appeared on youthedesigner. MORE

Adobe Revives Fonts from Legendary Bauhaus Design Masters »
Adobe has launched 'The Hidden Treasures Bauhaus Dessau,' a campaign that will bring to life nearly century old original typography sketches and unpublished letter fragments from legendary Bauhaus design masters that were rediscovered and completed to inspire the next generation of creatives. Bauhaus Dessau, the world famous school of design, was closed in 1932 by the National Socialist Party leaving behind unfinished masterpieces, created by legendary design masters: Xanti Schawinsky, Joost Schmidt, Carl Marx, Alfred Arndt, and Reinhold Rossig. MORE

Art Apps, Instagram, and the "Democratization" of Creativity »
Let's be honest, art prizes are ten a penny. But back in January, a new prize launched that caught my eye among the, ahem, competition: one that only accepted entries via an app. It's an intriguing prospect, and became even more so when I saw the shortlisted work: much of it was conceptual, a lot of it site-specific. None of it was the pastel-y, art-directed-to-within-an-inch-of-its-life fodder that's so usually the art darling of Instagram. The four shortlisted artists were ideas-driven, making complex work that frankly you'd be likely to scroll past if interacting with them in the usual way we consume art through image-led apps. By Emily Gosling. MORE

Nike's Track + Field Branding Based on Acceleration Arrows »
The arrow markings found on athletic tracks form the basis of Studio Build's updated visual identity for Nike's Track + Field clothing line. The rebrand's "fresh and punchy" visuals feature a succession of arrows, which resemble the acceleration graphics used on athletic fields. Leeds-based creative agency Studio Build wanted to create an updated version of the original branding that it created for the Track + Field line in 2016, which took design cues from track-line markings. MORE

A Gentleman's Guide to Classic Cocktails »
Like many things, the notion of the gentleman who knows his Gin Gimlets from his Cosmopolitans may be a thing of the past. But ladies AND gentlemen both will find something to savor in this set of elegant cocktail recipe cards produced exclusively for Ellicott & Co. Inspired by maker communities across the USA, Ellicott & Co.'s mission is to provide uncommon, heritage inspired goods for the modern man. How interesting, then, that something that is digitally printed can also be considered a product of the "maker" movement. MORE

The New US Dollar »
We don't know much about these designs other than they appear to be created by AVGUST DESIGN of Minsk, Belarus. We just had to share. No matter your politics, these are elegant. Check them all out online. MORE

Sex and the City Anniversary Poster — 69 Most Memorable Looks »
Graphic designers eurydyka kata and rafal szczawinski, founders of re:design, celebrate sex and the city's 20 anniversary with a poster featuring main character carrie bradshaw's 69 most important looks. 'We often celebrate things and shows that have been important to us with posters and we felt carrie deserves this recognition,' the designers mention. As this year marks the 20th anniversary of sex and the city, the studio decided to celebrate one of the cult shows of the late 90s/early 20s that changed the way people talk about sex and female friendship on TV. The poster features outfits which were somehow connected with the show's plot and reflect the various events that happened in carrie and her friends' lives. MORE

The best articles from the industry delivered to your door.

Want an Easy Fix for Expense Reimbursement Fraud? Read This
Automation cuts expense reimbursement fraud in half
Rob Starr, Small Business Trends
Reputation Management Tips For Small Businesses
Businesses of all sizes must be concerned about what their customers are saying about them
Kalin Kassabov, Forbes
What Makes a Great Place to Work? Here's What Thousands of Employees Had to Say
As the job market tightens, attracting and keeping key talent is critical
Greg Harris, Aaron Brown, Inc.
The 6 Ways to Grow a Company
Companies dedicate insufficient resources to support innovation
Gino Chirio, Harvard Business Review


WED., AUG 15 • 5:30-8:30PM • OAKLAND
Celebrate the winning entries of the 21st Annual VMA Showcase Awards. Take this opportunity to entertain your clients to cocktails and dinner and celebrate your work! Awards will be presented for Grand Awards and Best of Show for Print and Design. Gold Award winning entries will be on display. MORE

Get the latest offerings from VMA Education by clicking here. Classes are offered in graphic design, programming, web design and office productivity. Members get the discounted rate on all classes.
07/05  FileMaker Intermediate: Getting Ahead as a Developer | Online • 9am-4pm
07/07  Intro to Mac OS X: Get Around Your Mac Efficiently | Online • 9am-12pm
07/10  Excel Expert Techniques | Sacramento • 9am-4pm
07/16  Word Beginning: Your First Document | Onlineo • 9am-4pm
07/18  Lightroom Classic CC: Transform Your Photos | Onlineo • 9am-4pm

Nowadays people are experiencing web sites in very Python is the ideal programming language for backend web development, data analysis, artificial intelligence, and scientific computing making it one of the most in demand skills in the job market. The Python Advanced Training builds upon on our Python Introduction course and will prepare you to be a professional Python programmer. MORE
08/15 Showcase Awards Dinner
09/30 VMA Day at the Ballpark - SF Giants vs. LA Dodgers
For info, contact Laura Vargas
at laura@vma.bz or 415.489.7625.

Visual Media Alliance (VMA) and VMA Education are nonprofit trade associations dedicated to providing a variety of benefits, money-saving programs and support for creative, web, media, marketing and print businesses in Northern California and Northern Nevada. See some of the benefits you can reap as a member below.


You Have A HR Consultant
Cheryl Chong is VMA's Human Resource expert and is available to address all of your human resource situations including hiring, terminations, leave, discrimination, wage and salary administration, and is available for on-site training and consultation via our hotline. She has a Bachelors and Masters degree from Chapman University in Orange, CA, along with 20+ years of HR experience in the trenches. Think of her as an extension of your HR department, courtesy of VMA. Please feel free to reach out for answers by calling 800.659.3363 or cheryl@vma.bz.

Apple Discounted
Apple and VMA have teamed up to offer you Apple products at preferred pricing. Shop the Apple Online Store and take advantage of exclusive features including iPods, Mac computers, iPads, and many other products. (but not iPhones).Save from 4-17%. Added Benefits include Complimentary shipping on all orders over $50; quick and easy ordering; and payment can be made with any combination of credit card, Apple Gift Card, and Business Financing. You and your employees can log-on to the special online Apple store and receive these discounts. Contact Sue Benavente, sue@vma.bz, 415.489.7622.

VMAccess.org is the most comprehensive listing of creative, print, web and media resources available on the web. Companion edition to Visual Media Guide In Print, both showcase the business capabilities of VMA members.

Take a look at what we have to offer in VMA Member Benefits and see if there is anything we can help you with.

Need more info? Please call us at 800.659.3363.

We appreciate the support of our Platinum Sponsors:

Canon Solutions America
Ray Morgan
Kelly Paper
Spicer Paper
International Paper
Visual Media Alliance  |  Support for creative, web media, marketing and print businesses
665 Third Street, Suite 500, San Francisco, CA 94107  |  phone: 800.659.3363  |  fax: 800.824.1911  |  info@vma.bz 
Visual Media Alliance (VMA) and VMA Education are non-profit trade associations dedicated to providing a variety of benefits and money saving programs to creative, web, marketing and print businesses in Northern and Central California and Northern Nevada. Our purpose is to deliver what it takes to help our members become more successful and profitable in their businesses. To accomplish that goal, we provide personal and professional development programs for both owners and employees.

Education is the cornerstone of the programs we offer. Since it is business-centric education, it encompasses many formats including dinner meetings, management seminars and classes, webinars, conferences, and hands-on technical training. Our most popular programs, however, are our insurance services, offering the lowest group rates and tailored to the needs of our industry. Learn more about membership.
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