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Digest Online
Program Manager: Laura Vargas + Editor: Noel Jeffrey   July 1, 2018
New Independent Contractor Definition Emerges »
With the recent California Supreme Court decision about independent contractors, employers must now examine their employee classifications to ensure they are in compliance. This now means employers are held to a higher standard when trying to hire independent contractors. The 'gig" or "on-demand" economy has now been put on notice. The California Supreme Court held that it is the burden of the employer to establish that a worker is an independent contractor who was not intended to be included within the applicable wage order's coverage. To meet this burden, the employer must now establish each of 3 factors, commonly known as the "ABC test." You can read more about this online. Please direct your questions to VMA's Human Resource consultant, Cheryl Chong, 800.659.3363 or cherly@vma.bz. MORE

Energize your business with strategies to boost your competitive position and bottom line At the PRIMIR Insights Conference, you will learn to leverage the evolving graphic communications industry landscape to your advantage. MORE

Robert C. Tapella To Become GPO Director »
On June 12th President Donald J. Trump announced his intent to nominate Robert C. Tapella as Director of the U.S. Government Publishing Office (GPO). The Director serves as the chief executive officer of the agency, which opened on March 4, 1861. Tapella serves as professional oversight staff of the Committee on House Administration of the United States Congress with expertise in the areas of printing, publishing, and security credentialing. He served as the 25th Public Printer of the United States under President Bush and continued his service under President Obama. Tapella, a 1991 graduate of Cal Poly San Luis Obispo, was designated as an honored alumni in 2008 and presently serves as chairman of the Dean's Council on the library, and is also a member of the graphic communication department advisory board. MORE

Heidelberg Selling New Charging System for Electric Cars »
Heidelberg has launched its new charging system for electric cars in Germany. The Heidelberg Wallbox Home Eco is the first ever product for end customers in a company history that spans almost 170 years. The system is aimed at individuals and also at businesses and local authorities that want to use the charging station to recharge the electric vehicles in their own fleets as well as those of customers and visitors. MORE

Scodix Offers Free Webinar »
Scodix Live Demo, a free interactive webinar will run on July 17 at 10:00 am PDT for 45 minutes. During this webinar, they will present digitally enhanced printing on uncoated substrates with the Scodix Ultra2 Pro with Foil press to show the unique capabilities you can print on uncoated substrates. Demo will be in real-time and show samples printed on the Scodix Ultra2 Pro with Foil press and explain the operations of that press. Scodix Live is available on WIN, MAC, Android and iOS devices. MORE

Baldwin Technology Company Celebrates 100 Years »
Baldwin Technology Company is celebrating its 100th anniversary this summer by hosting a series of activities and events designed to honor and inspire both its workforce and its customers. Beginning in June, the well-known manufacturer of process-automation equipment and consumables for printing, packaging, converting, and other industries started its "100 Days Of Unlocking Potential" initiative, highlighting a series of key company values ranging from sustainability to innovation. MORE

Shepard Takes Lead in Reducing 600,000 Tons of Waste »
The Sustainable Green Printing Partnership (SGP), the leading authority in sustainable printing certifications for print manufacturers, announced its first certification of an event agency print product with SGP certification of Shepard. Shepard's achievement marks the first time an SGP certification has been awarded to a company that offers general services outside of printing. As an event management agency that provides services (including printing) for event organizers and exhibitors, Shepard sought SGP certification to reduce the environmental impact of its printing activities and help customers achieve their own sustainability goals. MORE

Komori Adds New Eight-color Lithrone G37P »
Komori America has introduced an eight-color Lithrone G37P perfector capable of one-pass double-sided printing. Combining functionality and design, the Lithrone G37P is designed with a compact body size. Moreover, the press can be equipped with a wide range of options, including Komori's proprietary H-UV or H-UV L (LED), both of which are extremely efficient curing systems. The perfecting mechanism of this new press does not require any gripper change as the sheet is flipped; instead, the entire gripper mechanism rotates after taking the tail of the sheet from the vacuum cylinder. This design adds stability and reliability when turning the sheet, with a huge reduction in maintenance requirements. MORE

Watch the Replay: Multichannel Made Easy »
Catch the Multichannel Made Easy webinar replay here and learn how to create a fully functional multichannel campaign in under an hour! The webinar takes you through the complete workflow of setting up and executing a multichannel campaign using XMPie Circle marketing automation software. This webinar is suitable for XMPie users who haven't yet made the leap into multichannel and omnichannel campaigns. It's also valuable for printers interested in learning more about multimedia offerings. MORE

The best articles from the industry delivered to your door.

Want an Easy Fix for Expense Reimbursement Fraud? Read This
Automation cuts expense reimbursement fraud in half
Rob Starr, Small Business Trends
Reputation Management Tips For Small Businesses
Businesses of all sizes must be concerned about what their customers are saying about them
Kalin Kassabov, Forbes
What Makes a Great Place to Work? Here's What Thousands of Employees Had to Say
As the job market tightens, attracting and keeping key talent is critical
Greg Harris, Aaron Brown, Inc.
The 6 Ways to Grow a Company
Companies dedicate insufficient resources to support innovation
Gino Chirio, Harvard Business Review


WED., AUG 15 • 5:30-8:30PM • OAKLAND
Celebrate the winning entries of the 21st Annual VMA Showcase Awards. Take this opportunity to entertain your clients to cocktails and dinner and celebrate your work! Awards will be presented for Grand Awards and Best of Show for Print and Design. Gold Award winning entries will be on display. MORE

Get the latest offerings from VMA Education by clicking here. Classes are offered in graphic design, programming, web design and office productivity. Members get the discounted rate on all classes.
07/05  FileMaker Intermediate: Getting Ahead as a Developer | Online • 9am-4pm
07/07  Intro to Mac OS X: Get Around Your Mac Efficiently | Online • 9am-12pm
07/10  Excel Expert Techniques | Sacramento • 9am-4pm
07/16  Word Beginning: Your First Document | Onlineo • 9am-4pm
07/18  Lightroom Classic CC: Transform Your Photos | Onlineo • 9am-4pm

Nowadays people are experiencing web sites in very Python is the ideal programming language for backend web development, data analysis, artificial intelligence, and scientific computing making it one of the most in demand skills in the job market. The Python Advanced Training builds upon on our Python Introduction course and will prepare you to be a professional Python programmer. MORE
08/15 Showcase Awards Dinner
09/30 VMA Day at the Ballpark - SF Giants vs. LA Dodgers
For info, contact Laura Vargas
at laura@vma.bz or 415.489.7625.

Visual Media Alliance (VMA) and VMA Education are nonprofit trade associations dedicated to providing a variety of benefits, money-saving programs and support for creative, web, media, marketing and print businesses in Northern California and Northern Nevada. See some of the benefits you can reap as a member below.


You Have A HR Consultant
Cheryl Chong is VMA's Human Resource expert and is available to address all of your human resource situations including hiring, terminations, leave, discrimination, wage and salary administration, and is available for on-site training and consultation via our hotline. She has a Bachelors and Masters degree from Chapman University in Orange, CA, along with 20+ years of HR experience in the trenches. Think of her as an extension of your HR department, courtesy of VMA. Please feel free to reach out for answers by calling 800.659.3363 or cheryl@vma.bz.

2018 SGIA Expo, Las Vegas, October
The printing industry is changing faster than the Las Vegas Strip, and if you want to be part of what's ahead, you need to be at the 2018 SGIA Expo there from October 18-20. SGIA Expo attendees print everything t-shirts and apparel, nameplates and electronics, banners and packaging and they're seeking new ideas. The SGIA Expo is North America's largest printing industry trade show period. The last Las Vegas event (2016) received the coveted TSNN "Fastest Growing" and TSE "Gold 100" awards" ranking SGIA among the largest trade shows in the US. Expect more than 600 exhibitors and 10s of thousands of printing industry professionals. www.SGIA.org/18

VMAccess.org is the most comprehensive listing of creative, print, web and media resources available on the web. Companion edition to Visual Media Guide In Print, both showcase the business capabilities of VMA members.

Take a look at what we have to offer in VMA Member Benefits and see if there is anything we can help you with.

Need more info? Please call us at 800.659.3363.
Members of Printing Industries of America, have access to all the members' only content on www.printing.org.
We appreciate the support of our Platinum Sponsors:

Canon Solutions America
Ray Morgan
Kelly Paper
Spicer Paper
International Paper
Visual Media Alliance  |  Support for creative, web media, marketing and print businesses
665 Third Street, Suite 500, San Francisco, CA 94107  |  phone: 800.659.3363  |  fax: 800.824.1911  |  info@vma.bz 
Visual Media Alliance (VMA) and VMA Education are non-profit trade associations dedicated to providing a variety of benefits and money saving programs to creative, web, marketing and print businesses in Northern and Central California and Northern Nevada. Our purpose is to deliver what it takes to help our members become more successful and profitable in their businesses. To accomplish that goal, we provide personal and professional development programs for both owners and employees.

Education is the cornerstone of the programs we offer. Since it is business-centric education, it encompasses many formats including dinner meetings, management seminars and classes, webinars, conferences, and hands-on technical training. Our most popular programs, however, are our insurance services, offering the lowest group rates and tailored to the needs of our industry. Learn more about membership.
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