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Digest Online
Program Manager: Barbara Silverman + Editor: Noel Jeffrey   December 1, 2018
Happy Holidays and Happy New Year
Silos, Clouds, and Mailing »
Despite the prevalence of the mail in most people's lives, mailing itself has for years been difficult and confusing to many. The updating, correcting, and sorting of name and address lists are an even greater mystery. This may explain why this function has remained in a dark corner of the shop, removed, ignored, dismissed from, and not engaged with other aspects of the printing business. We talk of "silos" in the printing industry; nowhere is that more true than when it comes to mailing. It may very well be in a real silo. Yet, in many cases the outcome of this little siloed department has the greatest impact on the total cost of a mail piece. By Brian Euclide. MORE

SAT., JAN 26 • 5:30-11PM • OAKLAND
Feast on all-you-can-eat Dungeness crab. A fun night out socializing with old friends and meeting new friends. More reasons why you should join us for our crab feed:
  • Feast on all-you-can-eat crab along with bread, pasta, salad and house wine *Alternate meal of roasted chicken
  • Excellent opportunity to treat or reward employees and clients
  • Network with others in the industry
  • Enjoy an evening out with friends and family
  • Dance the night away with our DJ
  • Excellent raffle prizes
  • Bring your own wine! (no corkage fee!)

Questions to Ask to Ensure a Quality Business List »
Some database providers focus primarily on quantity, assuming that more data is more value. Others may not capture all businesses, but have a very high accuracy on those records they do have. When taking an in-depth look at your database provider, you should consider the 6 "V's", often used to describe "Big Data." By Monica Messer; Credit: Getty Images by Dong Wenjie. MORE

Andresen SF Moving to Burlingame »
Effective January 1, 2019, Andresen SF will be moving into its new 13,000 sq. ft. home in Burlingame. This expansion enables Andresen to increase and upgrade its printing equipment in every department, in addition to offering its clients a more accessible location. Andresen is a trusted provider of digital printing, large format printing, and related project management services for many Bay Area designers, agencies, and enterprise clients. For more information about Andresen or the new location please contact Ian Flynn, ian@andresensf.com.

The Numbers are In: Print is Thriving in the Digital Age »
The death of print has been predicted for decades, yet it continues to live, and some would even say thrive in the digital age. And it's up to printers and direct marketing firms to remind or educate our clients about the power of print. Ask a dozen people which they trust more—an email that appears to come from their bank or a physical letter from their bank. You're likely to have 12 people say the physical letter is more trustworthy. As I've said many times, when did you last hear of a phishing scam via direct mail? By Alan Sherman. MORE

Agencies Can Work Together for Optimal Brand Success »
There has been a great deal of discussion lately about the role of adaptation agencies in delivering work for CPG organizations. Ultimately the goal for all is to get the best work and find efficiencies in getting it done—and the best work requires the right tool for the job. Choosing the right tool requires understanding the work to be done. By Chris Lowery. MORE

Adobe launches Premiere Rush CC »
If you're ready to graduate from iMovie and dip your toes in the video-editing world, Adobe's newest app is tailor-made for upping your YouTube game. Premiere Rush CC is available now on desktop and iOS, with Android support coming later in 2019. Adobe says the app is "designed specifically for online video creators," and has exporting options optimized for every social platform including Snapchat, Instagram, Facebook, Twitter, and Vimeo. By Dami Lee. MORE

Taking Typography to the Next Level »
In typography, sweating the small stuff is more than just nitpicking; it's about clear communication. And to communicate clearly, we need to care about small details. By Nigel French. MORE

Finding Her Voice: Illustrator Samantha Mash »
Samantha Mash's healthy client list includes DC Comics, Outsidemagazine, and Slack. But the line from art school to a thriving freelance career was not a straight one—in fact, soon after leaving school five years ago, she stopped drawing entirely for two years. By Wren Sauer. MORE

The best articles from the industry delivered to your door.

Ruling on independent contractors leaves entrepreneurs in limbo
A recent court ruling on independent contractors will upend many businesses' operations.
Kevin Smith, San Gabriel Valley Tribune
IRS Announces 2019 Tax Rates, Standard Deduction Amounts And More
The IRS has announced the annual inflation adjustments for more than 60 tax provisions for the year 2019.
Kelly Phillips Erb, Forbes
Pregnancy Discrimination Is Rampant Inside America's Biggest Companies
Many pregnant women have been systematically sidelined in the workplace.
Natalie Kitroff and Jessica Silver-Greenberg, New York Times
Workers' compensation costs sink to five-year low
Savings are fueled in part by opioid reforms and fraud investigations.
Felicia Alvarez, Sacramento Business Journal


THU., DEC 6 • 11AM-12PM • ONLINE
This hands-on training webinar will help printers comply with these critical workplace safety and environmental requirements. Once you sign up, we"ll send you a flash drive with materials to assist with these important regulatory requirements and, in the end, serve as the basis for a comprehensive, ongoing employee safety training program. This webinar will help you prevent the five most frequent citations in the graphic arts industry. Topics to be discussed are Injury and Illness Prevention Program, Hazardous Communication, Label & Safety Data Sheets, Lockout/tagout, and Proposition 65. MORE

Get the latest offerings from VMA Education by clicking here. Classes are offered in graphic design, programming, web design and office productivity. Members get the discounted rate on all classes.

Our introductory Programming training teaches the fundamentals of programming to students with little or no programming experience. We start from square one, showing how a simple line of code can produce output. Using examples and exercises, our training takes you from a complete newbie to a novice programmer in no time. Programming is an invaluable skill in today's job market. To teach you this skill, we've chosen the JavaScript language: an easy-to-use language that is commonly used to write everything from short scripts in web pages to full-blown web applications. MORE
12/06 Management Webinar: Regulatory Compliance
01/26 Crab Fest 2019
For info, contact Laura Vargas
at laura@vma.bz or 415.489.7625.

Visual Media Alliance (VMA) and VMA Education are nonprofit trade associations dedicated to providing a variety of benefits, money-saving programs and support for creative, web, media, marketing and print businesses in Northern California and Northern Nevada. See some of the benefits you can reap as a member below.


FedEx Discounts
How much can FedEx save you? 15 to 64% on select FedEx services. FedEx provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce, and business services. As a company-level member of VMA, you are also automatically a member of the Printing Industries of America (PIA). This discount is offered through PIA's National Buying Power Program. For more details and access to the discount, contact VMA at 800.659.3363 or info@vma.bz for more details on how to access this program.

BASYS Credit Card Processing
Members can save up to 40% on your credit card processing. BASYS makes accepting debit cards and credit cards convenient, safe, and affordable. BASYS provides credit card and debit card processing services, and solutions that include terminals, virtual terminals, e-commerce, mobile, and point-of-sale; customized to fit any need. Auto-qualify transactions at the lowest possible rates for the printing industry. Other benefits include saving time and money with advanced features like secure customer vault, recurring billing, and eBilling. For more details and access to the discount, contact VMA at 800.659.3363 or info@vma.bz for more details on how to access this program.

VMAccess.org is the most comprehensive listing of creative, print, web and media resources available on the web. Companion edition to Visual Media Guide In Print, both showcase the business capabilities of VMA members.

Take a look at what we have to offer in VMA Member Benefits and see if there is anything we can help you with.

Need more info? Please call us at 800.659.3363.

We appreciate the support of our Platinum Sponsors:

Canon Solutions America
Ray Morgan
Kelly Paper
Spicer Paper
International Paper
Visual Media Alliance  |  Support for creative, web media, marketing and print businesses
665 Third Street, Suite 500, San Francisco, CA 94107  |  phone: 800.659.3363  |  fax: 800.824.1911  |  info@vma.bz 
Visual Media Alliance (VMA) and VMA Education are non-profit trade associations dedicated to providing a variety of benefits and money saving programs to creative, web, marketing and print businesses in Northern and Central California and Northern Nevada. Our purpose is to deliver what it takes to help our members become more successful and profitable in their businesses. To accomplish that goal, we provide personal and professional development programs for both owners and employees.

Education is the cornerstone of the programs we offer. Since it is business-centric education, it encompasses many formats including dinner meetings, management seminars and classes, webinars, conferences, and hands-on technical training. Our most popular programs, however, are our insurance services, offering the lowest group rates and tailored to the needs of our industry. Learn more about membership.
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