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Digest Online
Program Manager: Barbara Silverman + Editor: Noel Jeffrey   February 1, 2019
Train to Avoid Sexual Harassment—It's Mandatory »
S.B. 1343 requires that all employers of 5 or more employees provide 1 hour of sexual harassment and abusive conduct prevention training to non-managerial employees and 2 hours of sexual harassment and abusive conduct prevention training to managerial employees once every two years. Existing law requires the trainings to include harassment based on gender identity, gender expression, and sexual orientation provided by trainers or educators with knowledge and expertise in those areas. The bill also requires the Department to produce and post both training courses to its website, which employers may utilize instead of hiring a trainer. DFEH expects to have such trainings available by late 2019. In the interim period, DFEH is offering a prevention toolkit that employers may use in conjunction with an eligible trainer. MORE

What happens when the leaders from print companies large and small meet to share and learn together for three days in a beautiful desert setting? The 2019 President's Conference is a gathering of ideas with unlimited potential.
Get ideas on how you can:
Expand your business
Improve company culture
Tap into the Millennial mind
Be a better leader
Thrive through innovation
Market your way to better sales

In Memory »
Hubert Ray Poole, a Northern California industry icon, passed away peacefully on January 11, 2019, in Elk Grove at the age of 80. Known as Ray, he was an effective business owner and father to a large family. His career in the printing business started at the early age of 16, and he and wife Arlene went on to run their own company, Dome Printing in Sacramento. He retired at the age of 65. His family has continued his legacy of success at Dome, with sons Tim Poole serving as CEO and Bob Poole as CMO. A more detailed obituary appears at www.domeprinting.com. In lieu of flowers, donations may be made to the Alzheimer's Association in memory of Ray Poole. act.alz.org/site/Donation. MORE

Optician Sans Completes Eye Test Chart Alphabet »
Creative agency Anti has produced a custom font called Optician Sans by adding to the ten letters used in historic optotype eye test charts. Unlike the Sloan typeface commonly used to test patients' sight, Optician Sans has a full set of 26 letters of the alphabet, as well as numbers and special characters. The design of the lettering is based on the characters that are used on a standard eye test. This article previously appeared in Dezeen. By Augusta Pownall. MORE

8 Signs You Need Extra Graphic Design Training »
The design industry is constantly changing, and even hardworking designers can feel like their portfolio isn't quite up to scratch. It's common to feel like you're moving backwards instead of forwards. This post previously appeared in GDUSA and offers eight signs that additional training may be helpful. MORE

FIX8 Disrupts the World of Kombucha »
What started as an ancient Chinese beverage made from a SCOBY, also known as a disc of yeast and bacteria, has grown into a beloved drink around the globe beyond the "hippie liberals" who adapted it and used to homebrew it for fun. Even with major corporations like PepsiCo launching their own batches of kombucha, mom and pop brands like FIX8 are trying to disrupt the scene with their vivid, abstract designs and exceptional flavors. By Casha Doemland. MORE

Hidden in Plain Sight: How to Choose Your Brand's Colors »
Whether you're branching out from an existing company or launching a startup of your own, understanding the impact that color can have on customer perception will ensure that your brand is a success…Whether you're creating a product, launching an app or designing your brand's artwork, the color scheme you choose to adopt could significantly impact its chances of succeeding. With the right tools and careful consideration, you can ensure that you get your color scheme right first time. This post previously appeared in Custom Logo Cases. MORE

What Is a Pitch Deck? (And How to Make One) »
It's a tool that every startup business or entrepreneur needs – a great pitch deck. A pitch deck is a presentation that you'll use to help explain or showcase your product or service and potentially drives sales or investment. It needs to be polished and professional to do the job well. Today, we'll take a look at what a pitch deck is, how to make one and establish a design that will wow people who come in contact with your new business. MORE

Canon Continues As an Innovative Leader »
Ranking third in the number of U.S. patents awarded in 2018, Canon Inc., the parent company to VMA sponsor Canon U.S.A., Inc., a leader in digital imaging solutions, proves it continues to empower future leaders with new and innovative technology solutions. While overall number of U.S. patents awarded is down, according to results issued by the leading producer of global patent databases IFI CLAIMS Patent Services, Canon maintained its standing in the top five spots by being awarded a total of 3,056 patents in 2018. This marks the 33rd consecutive year that Canon ranked in the top five for number of U.S. patents awarded and the 14th consecutive year that Canon was the top recipient of U.S. patents among Japanese companies. MORE

The best articles from the industry delivered to your door.

More companies want to pay off your student loan debt
More companies are offering to help recruits with student loans — but the value of that perk varies widely.
Danielle Paquette, Washington Post
How to Be Sure You're Classifying Workers Correctly Under IRS Regulations
Misclassification of an employee as an independent contractor can lead to significant legal and financial troubles.
Rick Roddis, Small Biz Daily
Why the Remote Meetings of the Future Will Be Face-to-Face
The future of business networking may vary dramatically from the in-person interactions we're used to.
Ivan Misner, San Francisco Chronicle
More than half of digital transformation efforts get stalled or abandoned
Companies abandon the transition because of challenges they face while undertaking these projects.
Bob Violino, Digital Insurance


Thirty-five presentations will cover a myriad of research projects and innovations in graphic communications, from a study on minimizing directional printing artifacts in inkjet printing to breakthroughs in digital textile printing! Plus, our four keynote speakers will expand your knowledge in evolving areas such as the role of print in trans-media storytelling and the neuroscience behind how your brain processes print and digital communication. MORE

Get the latest offerings from VMA Education by clicking here. Classes are offered in graphic design, programming, web design and office productivity. Members get the discounted rate on all classes.

Google Analytics is a powerful traffic monitoring, analysis, and reporting tool, offering web property owners deep insight into their web traffic. Properly configured, Google Analytics can provide detailed historical and real-time reports on effectiveness of a site's content or ad campaigns. Our Google Analytics training will show you how to start leveraging the power of Google Analytics to understand how your visitors interact with your web site and measure the effectiveness of your content and ad campaigns. Our professional trainers will share with you industry best practices and real-life examples. MORE
For info, contact Laura Vargas
at laura@vma.bz or 415.489.7625.

Visual Media Alliance (VMA) and VMA Education are nonprofit trade associations dedicated to providing a variety of benefits, money-saving programs and support for creative, web, media, marketing and print businesses in Northern California and Northern Nevada. See some of the benefits you can reap as a member below.


2019 Employment Poster Sets
Federal, state and counties poster sets are part of doing business. The 2019 set includes two 27 x 39 laminated posters, one for state and one for federal. Include postage and tax, other vendors sell all three for $60 to $70. Our member rate is $35. For VMA members on the health or commercial insurance programs, with at least 5 or more employees, the 2-piece poster set is complimentary. To order, please email jessica@vma.bz or call 415.489.7612.

Snoopy Comes to VMA
VMA has partnered with MetLife to offer an exclusive benefits program to members of VMA. Effective December 1st VMA rolled out its ancillary program consisting of dental, vision, life, and an Employee Assistance Plan (EAP). By using the purchasing power of our combined membership to aggregate premium, VMA negotiated below market rates on behalf of VMA members. Four dental plans are offered including two PPO plans and two DHMO plans. Vision plans include a wide selection of providers to choose from. Please contact VMA for additional information or quotes.

VMAccess.org is the most comprehensive listing of creative, print, web and media resources available on the web. Companion edition to Visual Media Guide In Print, both showcase the business capabilities of VMA members.

Take a look at what we have to offer in VMA Member Benefits and see if there is anything we can help you with.

Need more info? Please call us at 800.659.3363.

We appreciate the support of our Platinum Sponsors:

Canon Solutions America
Ray Morgan
Kelly Paper
Spicer Paper
International Paper
Visual Media Alliance  |  Support for creative, web media, marketing and print businesses
665 Third Street, Suite 500, San Francisco, CA 94107  |  phone: 800.659.3363  |  fax: 800.824.1911  |  info@vma.bz 
Visual Media Alliance (VMA) and VMA Education are non-profit trade associations dedicated to providing a variety of benefits and money saving programs to creative, web, marketing and print businesses in Northern and Central California and Northern Nevada. Our purpose is to deliver what it takes to help our members become more successful and profitable in their businesses. To accomplish that goal, we provide personal and professional development programs for both owners and employees.

Education is the cornerstone of the programs we offer. Since it is business-centric education, it encompasses many formats including dinner meetings, management seminars and classes, webinars, conferences, and hands-on technical training. Our most popular programs, however, are our insurance services, offering the lowest group rates and tailored to the needs of our industry. Learn more about membership.
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