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Visual Media Alliance
JUNE 2014 Home  | Events & Classes  | Membership  | Contact Us
Welcome to Mediawise, a publication from the Visual Media Alliance, for professionals who create and buy visual media. Each month, we'll be sending you news, tips and information that will enhance and broaden your knowledge of the field.
Learn Office Applications
At Your Desk or Ours
The skills to use Office programs and the automation they offer are today a minimum requirement for employment in the business world and beyond. As the technology evolves our capabilities increase, as does our value to our clients or employers. That is, assuming we have the know-how to take advantage of them. Take a look at the course offerings from VMA. There's something for every level: beginner, intermediate and advanced.
Point after Point
Wine Bottles
Empyreal 75 is an all-natural, highly digestible protein concentrate developed for pet food manufacturers by food company Cargill. So what does that have to do with red wine? Ad agency Bailey Lauerman designed Point after Point wine bottles to be given to targeted customers at the annual Pet Food Forum Tradeshow. The design is based on the idea that connecting the dots about Empyreal 75's benefits will give a clear picture...
Fear, Uncertainty And
Doubt in Copywriting
Fear is paralyzing. And fear is important for marketers to understand and leverage. I was reminded of how fear takes over the mind while on vacation a couple of weeks ago in Barcelona, Spain. We had rented a car for a drive to Andorra and Southern France and while returning the car to the Barcelona's city center, we got lost. The GPS navigation wasn't helpful. The streets were crowded... By Gary Hennerberg.
Three Print Effects to
Wow Any Audience
Here's the start of an excellent advice article from PaperSpecs. "If you feel like you've slipped into a routine of design, print, repeat, yawn, here are three special print effects that can wow the pickiest client, even as those techniques rekindle your own excitement for print design. These tips come to us courtesy of the eloquent Daniel Dejan, North American Print/Creative Manager for Sappi Fine Paper, and his PaperSpecs webinar Print's Special Effects Magic"
What's New For
The PLUS in 2014
The PANTONE name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer. The company has recently posted a video on its website that lets you take a tour of the new PLUS SERIES and discover all the ways you can make your next project brilliant plus get the best use out of your Color Bridge. Pantone is also offering new bundles that can save multimedia designers money.
VMA Members Find
Substantial Savings
Marathon Solutions, Inc. is VMA's exclusively endorsed credit card processing partner and participating members are benefiting their bottom lines. For the last quarter alone, seven VMA members reported saving more than their quarterly dues. Typically savings are close to twice the amount of dues but one member actually saved 6x company dues. That's huge! The program is designed for all members, regardless of company size or processing volume. Marathon offers the industry's most aggressive wholesale processing rates.
Adobe Ricoh 123RF
CanonWest Linn Paper Co.XeroxApple

Best Label Co. Green Planet 21 INX International Ink Co. Watermark Press Zooka Creative Western Trade Printing
Visual Media Alliance 665 Third Street, Suite 500, San Francisco, CA 94107

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