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Visual Media Alliance
FEBRUARY 2018 Home  | Events  | Classes  | Membership  | Contact Us
Welcome to Mediawise, a publication from the Visual Media Alliance, for professionals who create and buy visual media. Each month, we'll be sending you news, tips and information that will enhance and broaden your knowledge of the field.
Required 2018
Labor Law Posters
All California businesses must display up-to-date labor and safety notices where all employees can see them to be in compliance with federal and state laws. VMA has the 2018 all-one posters for sale. Non-member rate is $49.50 +cost of shipping, which includes all-in-one posters and IWC #1 (Manufacturers) or IWC #4 (Professional, Technical or Clerical). Members, of course, get a discount. Our posters are laminated on both sides and printed in high quality full color. To order, contact Jessica Clark at or 415.489.7601.
The Attribution
Ever since John Wannamaker's immortal quote that "half my advertising isn't working, I just don't know which half," advertisers have been on a mission to find out what works. Many variables contribute to a success, but how do I know which ones contributed the most, and which contributed little to nothing? This Whitepaper takes a look at several reasons why Attribution fails and outlines how marketers can avoid the trap by implementing strategic checks and balances.
Using Marketing
Selling with marketing automation is a near sure-fire way to win over prospective clients. You get to demonstrate your expertise with the platform. Clients can see what's missing in their marketing strategies. In this issue of Agency Perspectives, you will:
  • Learn how one agency uses marketing automation to sell marketing automation
  • Discover how to personalize each pitch with the client's data, logo, etc.
  • See how one agency increased its monthly recurring revenue by 30%
Print Ads
Since marijuana will soon be legal in Québec, the Société de l'assurance automobile du Québec approached us wanting to inform and educate the population about the consequences of driving under the influence of weed. One of weed's effects is a slower response time, so we created a set of prints and outdoor ads that physically demonstrate this effect. We wanted to create a set of outdoor ads that would present the consequences visually, without showing a car crash.
Time For A
New Day Planner
With dozens of free day planning apps available online, what explains the continued popularity of paper planners? The answer is a combination of history and haptics. According to The New York Times, sales of appointment books and planners are actually growing by about 10% per year making it a $340 million business. This despite all the varieties of digital apps available for your phone. The range of options is not surprising. Americans have always been obsessed with day planners.
Apple Discounted
For VMA Members
Apple and VMA have teamed up to offer you Apple products at preferred pricing. Shop the Apple Online Store and take advantage of exclusive features including iPods, Mac computers, iPads, and many other products. (but not iPhones). Save from 4-17%. Added Benefits include complimentary shipping on all orders over $50; quick and easy ordering; and payment can be made with any combination of credit card, Apple Gift Card, and Business Financing. It pays to belong.
  Canon   Kelly Paper   Spicer Paper  
  International Paper   Ray Morgan  
Visual Media Alliance 665 Third Street, Suite 500, San Francisco, CA 94107

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