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Visual Media Alliance
JUNE 2018 Home  | Events  | Classes  | Membership  | Contact Us
Welcome to Mediawise, a publication from the Visual Media Alliance, for professionals who create and buy visual media. Each month, we'll be sending you news, tips and information that will enhance and broaden your knowledge of the field.
Collection Services
Help Manage Cash
Let's face it. When it comes to things like pulling credit reports or collecting on past due invoices, most business owners find every excuse in the book avoid these tasks. Yet, we know just how crucial to your business's success these things are and so they are part of VMA's Cash Management Suite of services for Members. This service takes the burden of collecting on past-due invoices off your shoulders. It pays to belong.
EU Takes Privacy
Seriously by Law
GDPR (The General Data Protection Regulation) went into effect across the European Union last month. If your marketing and eCommerce operations reach a European audience, strict compliance with GDPR is mandatory even though you're located in the U.S. You can download an ebook that will tell you how. The penalty for failing to comply can be a fine up to 4 percent of your global annual revenue (or up to €20 million)!
B2B Advertising &
Marketing Outlook
Programmatic marketing is automated bidding on advertising inventory in real time, for the opportunity to show an ad to a specific customer, in a specific context. In this white paper, you will see how programmatic media buying has become the standard for B2B Marketers and why B2B programmatic spending will grow significantly in 2018. You will also see how brand safety and viewability are still top of mind for B2B marketers and more.
The Promises and
Perils of Modern AI
While AI is top-of-mind for marketers, there is still lots of speculation – and sometimes misunderstanding – about how to apply it in a way that's truly meaningful. It's important to consider both the risks and the rewards. In this ebook, take a close look at how AI plays a role in marketing strategy today, from developments in digital marketing, to advances in programmatic and natural language processing, and the impact of AI on ABM.
P&G Turned the Tide
On Negative PR for Pods
Procter and Gamble turned around the negative publicity surrounding Tide Pods with a well-choreographed Super Bowl advertising campaign using print, television and direct mail. The prevailing opinion was that the company had designed the detergent pods to look fun and colorful…and, inadvertently, yummy. Even worse, people were eating them on a dare in something called The Tide Pod Challenge. It seemed the best thing for Tide to do would be to pull the offending product and apologize. They didn't.
Stay Informed On
Rules & Regs
Among other VMA membership benefits is the help you can find to interpret government regulations. You can find answers to HR, tax or regulatory business questions and many more at VMA's Graphic Arts Resource Center. Go to
• Stay informed on workforce rules and regulations
• Use our Sales Tax guides
• Get the tools to make your workplace safe
• Learn how to comply with environmental regulations.
There is also sound business and technical advice to read at no charge.
  Canon   Kelly Paper   Spicer Paper  
  International Paper   Ray Morgan  
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