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Visual Media Alliance
JULY 2018 Home  | Events  | Classes  | Membership  | Contact Us
Welcome to Mediawise, a publication from the Visual Media Alliance, for professionals who create and buy visual media. Each month, we'll be sending you news, tips and information that will enhance and broaden your knowledge of the field.
Apple and VMA have teamed up to offer members Apple products at preferred pricing. Shop the Apple Online Store and take advantage of exclusive features including iPods, Mac computers, iPads, and many other products. (but not iPhones). Save from 4-17%. Added Benefits include Complimentary shipping on all orders over $50 and quick and easy ordering. You and your employees can log on to the special online Apple store and receive these discounts. It pays to belong.
CA's 019 Typography
Competition Still Open
CA's juried competition celebrates the best use of typography as the primary visual element in design and advertising, plus new typeface designs, calligraphy, and hand lettering. Any typographic project first published or produced from September 2017 through September 2018 is eligible. Chosen by a jury of leading design professionals, the selected entries will be distributed worldwide in the Communication Arts Typography Annual, in print and digital editions, and on Deadline: September 07, 2018.
First Impressions
Are Everything
How hard is it to get your audience to pay attention to your brand? Let's just say, it'd be easier to entice a goldfish. 8.25 seconds. That's the length of the average human attention span. Goldie can go for 9. With that in mind, researchers investigated how people interact with magazines, particularly how their responses to TV and magazine ads differed. Which medium was better at keeping people's attention? You might be surprised.
The Pool To-go Bag Captures Ambiance
At Manhattan's upscale Park Avenue restaurant The Pool, you can enjoy everything from tuna carpaccio to dry-aged steaks, but even there people occasionally need to bring some leftovers home. Working with branding studio Pandiscio Green, the creative minds at Brilliant Graphics crafted a to-go bag that not only fits that bill, but allows you to bring home a little bit of The Pool's ambience—a square body of water in the center of the dining room.
Adobe is a Leader
In Customer Analytics
With the right tools, it's easy to organize and analyze all of your customer data. And, according to a Forrester Report, one of the right analytics tool is Adobe Analytics. With Adobe Analytics, you can surface actionable insights from your customer data with a user-friendly interface, analyze customer analytics in real time to drive digital marketing, and seamlessly integrate with other Adobe Experience Cloud solutions. Forrester gave the company the highest score possible in 20 criteria.
VMA Members Have
A HR Consultant
Many firms cannot justify the cost of a full time human resource specialist. VMA solves that challenge with a Human Resource expert who is on call and available to address all of members' human resource situations including hiring, wage and salary administration, leave, terminations, discrimination, and is available for on-site training and consultation via our hotline. After you join, you can think of this expert as an extension of your HR department, courtesy of VMA.
  Canon   Kelly Paper   Spicer Paper  
  International Paper   Ray Morgan  
Visual Media Alliance 665 Third Street, Suite 500, San Francisco, CA 94107

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