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Visual Media Alliance
FEBRUARY 2019 Home  | Events  | Classes  | Membership  | Contact Us
Welcome to Mediawise, a publication from the Visual Media Alliance, for professionals who create and buy visual media. Each month, we'll be sending you news, tips and information that will enhance and broaden your knowledge of the field.
2019 Employment Poster Sets Available
Federal, state and counties poster sets are part of doing business. The 2019 set includes two 27 x 39 laminated posters, one for state and one for federal. Including postage and tax, other vendors sell all three for $60 to $70. VMA's member rate is $35. For VMA members on the health or commercial insurance programs, with at least 5 or more employees, the 2-piece poster set is complimentary. To order, please email or call 415.489.7612.
Finessing Customer-First Marketing
Customer-first marketing is becoming a bigger concern in B2B. In this episode of Marketing Garage, Alison Biggan, SAP's chief product and field marketing officer, explains the situation to Thorin McGee, Target Marketing's former editor-in-chief. "We're thinking about who it is we're talking to and why they will care what we're talking about," she says. As a result, SAP keeps track of who its customers are, what software they're using and what problems they need to solve.
How to Reboot
Your Facebook Page
Facebook's turmoil does not mean your page is worthless. Here are tips to protect your brand's investment to make your customers happy. I want to talk about the current moment of "Facebook Flaws" – the recent high profile errors by Facebook – but not from the usual angle. Some marketers worry that users' concerns about Facebook may impact their pages. In fact, marketers should see this critical moment as also a moment to re-examine their page engagement and enhance customer experience.
How to Decide When You Need a Rebrand
The decision to update your brand is rife with uncertainty, especially in our fast-paced, ever-evolving modern world. Is there a right time? Can you truly update for the future, or will you always feel two steps behind? This ebook will give you key insights on how to decide if the time is right for your organization to embark on a brand update and why sometimes all you need is a simple refresh instead of a full-on rebrand.
Sustainable Packaging At Luxe Pack New York
Earlier this year during Luxe Pack New York's 16th annual packaging tradeshow at Pier 92, the term "sustainability" dominated conversations. There was talk of how luxury is having a hard time and how packaging categories are cross-pollinating. Packaging and design made from recycled materials are bidding farewell to coarse textures and dull browns and greys, instead blending in with any other premium packaging on the market. Spotting recycled packaging is becoming harder.
VMA Members Eligible For Benefits Program
VMA has partnered with MetLife to offer an exclusive benefits program to members. This new ancillary program consists of dental, vision, life, and an Employee Assistance Plan (EAP). By using the purchasing power of its combined membership to aggregate premium, VMA negotiated below market rates on behalf of members. Four dental plans are offered including two PPO plans and two DHMO plans. Vision plans include a wide selection of providers to choose from.
  Canon   Kelly Paper   Spicer Paper  
  International Paper   Ray Morgan  
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