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Visual Media Alliance
MARCH 2019 Home  | Events  | Classes  | Membership  | Contact Us
Welcome to Mediawise, a publication from the Visual Media Alliance, for professionals who create and buy visual media. Each month, we'll be sending you news, tips and information that will enhance and broaden your knowledge of the field.
Top Notch
Pension Solutions
Today's younger workers are concerned about retirement savings. VMA Member employers who want to offer their employees pension solutions but are reluctant because of complexity and expense need look no farther. California Investment Trust based in San Francisco already provides 401(k) solutions for a number of our member firms, now with over $7M in assets. They offer personalized service and low administrative and fund fees, perfect for small, medium, and large companies. Questions? Call VMA. 415.489.7622.
Cultural Inclusion for Customer Experiences
I love that marketers have embraced the word "inclusion" alongside the word “diversity." Inclusion means marketers need to make a stronger effort than just displaying a person of color within an ad. Inclusion is an indicator that marketers must develop genuine cultural appeals when creating a customer experience. The way digital marketing is shifting, embracing cultural concerns is quickly becoming a strategic branding tactic as well as a social statement.
What Does Your CX Actually Need?
It's no secret that a winning customer experience (CX) is now the biggest brand differentiator for retailers, and consumer-facing brands as a whole. Brands that deliver a tailored experience that meets the customer's expectations and provides a level of convenience above and beyond what's typically expected are the ones that succeed., Spotify, Apple and others specialize in providing superior and anticipatory experiences. So what can retailers and marketers do to ensure a winning customer experience?
Marketing to African-American Millennials
Viant's new report, The Marketer's Guide to African-American Millennials, uncovers how marketers can reach this demographic and features exclusive 2019 insights only found here. You'll learn: African-American Millennials' favorite TV shows, networks, and streaming content providers, as well as how their preferences compare to those of other Millennials and other African-Americans. How much African-American Millennials spend at Amazon, Target and other retailers – and which they visit most frequently. How they spend at other top retailers and more.
Stop Night Headaches From Computer Screens
After dinner, I flip open my laptop and sure enough... I get blinded by what looks like an industrial flashlight beaming directly into my retinas. Squinting into the blinding light of the sun my laptop, I slap the brightness button to reduce it from oh-my-god-I-cannot-see… to phew-this-is-a-little-better-I-think. The worst part isn't getting blinded by lightning rods sent straight from the hands of Zeus, but what happens a few hours later.
Temp Staffing From Semper International
Members get help with their business challenges from VMA, which offers a temp staffing solution in its Human Resources Suite through Semper International. Semper supplies skilled personnel for short or long term flexible staffing, trial to hire, and direct hire placement. Its ready labor force can provide temporary staffing from print production to admin and clerical support. Augment your core staff with Semper and receive a 5% VMA member discount on the hourly rate. VMA: 415.489.7622.
  Canon   Kelly Paper   Spicer Paper  
  International Paper   Ray Morgan  
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