VMA's Cross-Media Chronicles | Issue 03

"If opportunity doesn't knock, build a door."
- Milton Berle

At Visual Media Alliance (VMA), we know just how important it is to view creativity as a renewable resource. We're a nonprofit trade association that provides a variety of benefits and money-saving programs to creative, web, marketing and print businesses. Please enjoy our new montlhly Cross-Media Chronicles newsletter, featuring the latest industry news, content and free digital downloads.

7 Predictions for 2017

Strategic Selling
Marketers are constantly challenged to find ways to rise above, cut through the clutter, and make a sale. Recently, Forbes offered seven predictions for 2017 featuring those trends that will have the greatest impact on how (and how well) we do business.
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Using Typography to Solve Branding Challenges

Typographic Solutions
Jennifer Morla knows a thing or two about how challenging it can be to make a brand rise above marketplace chatter. That’s why this marketing veteran (Morla has won over 300 awards for her work) developed 25 Designisms — guiding principles that help her tackle every project that comes her way. At the top of her list? Putting the task at hand to the typography test. Because according to Morla, this approach gives the viewer the DNA of what you’re trying to communicate “without the baggage that can come with other graphic or photographic elements.” Discover more of Morla’s strategies, right here. 
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How to Manage Your Company’s Social Media Risk

Risk Report
When it comes to your company's social media presence, working to ensure that your firm is protected against things like libel, reputation risk, security breeches and copyright infringement can be a challenge. But a little proactivity can go a long way towards ensuring a positive experience on social media. To learn how you can manage against risk on social media, click here.
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December’s Featured Member

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"Everything VMA does is for the good of the whole organization, and in the highest of standards. I am honored to be a member of the board as this gives me the unique opportunity to help guide the decisions they make."

DAVA GUTHMILLER
Chief Creative Officer and Founder, Noise 13

Cross-Media Chronicles

Insightful Design, Printing, Marketing and
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