VMA's Cross-Media Chronicles | Issue 06

"Spring is the time of plans and projects."
- Leo Tolstoy, Anna Karenina

At Visual Media Alliance (VMA), we know just how important it is to view creativity as a renewable resource. We're a nonprofit trade association that provides a variety of benefits and money-saving programs to creative, web, marketing and print businesses. Please enjoy our new monthly Cross-Media Chronicles newsletter, featuring the latest industry news, content and free digital downloads.

Hot Off the Presses: A Guide to the Most Up-to-Date Facebook Ad Specs for Images, Video, and Copy

5 Social Media Trends to Watch for in 2017
Spend any amount of time advertising on Facebook these days, and one thing becomes instantly clear: Ad specs are constantly changing. And the moment you think you've got a handle on the requirements, Facebook up and rewrites the rulebook. Luckily for all of us, the good people over at Buffer make it their business to stay on top of things and publish a regularly updated guide to all things related to images, video, and copy ad specs. The guide is here.  Read it. Bookmark it. Review it often. You'll be glad you did.
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Chipping Away at the ACA: How Republicans Can Unravel Obamacare (Without Repealing It)

Affordable Care Act
Although the Trump administration was unsuccessful in delivering on its promise to overhaul the Affordable Care Act (ACA) back in March, business owners looking for clear-cut direction on the future of health care may yet have their work cut out for them. That's because, rather than undergoing a sweeping overhaul as President Trump promised, the administration is instead using its authority to target less-prominent aspects. Which will fly under the Republican radar? Which are now targets for reform? We've got answers for you, right here.
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Need-to-Know Now: 4 Ways Digital Marketing Is Changing in 2017

Every year, the Interactive Advertising Bureau (IAB) holds a leadership meeting to take the pulse of the digital marketing world, forecast trends, and offer up its best tips and techniques for retaining brand relevance in an ever-changing marketplace. Back in January, the IAB gathered in Hollywood, Florida to do just that. Among the invaluable insights shared over a three-day period included four ways in which the digital landscape will be evolving in 2017. The full scoop is available here.
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April's Featured Member

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"I am proud to be a member or VMA to show a dedication to my profession. Not only do you give, promote and engage with your profession there is a certain stewardship that is shown by giving back to what has built you."

Gil Caravantes
Owner, Commerce Printing

Cross-Media Chronicles

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