VMA's Cross-Media Chronicles | Issue 13
 
Cross-Media Chronicles
"For last year’s words belong to last year’s language and next year’s words await another voice."
- T.S. Eliot
At Visual Media Alliance (VMA), we know just how important it is to view creativity as a renewable resource. We're a nonprofit trade association that provides a variety of benefits and money-saving programs to creative, web, marketing and print businesses. Please enjoy our new monthly Cross-Media Chronicles newsletter, featuring the latest industry news, content and free digital downloads.
Digital Printing on a Steady Rise
A recent report by the Smithers Pira indicates the global digital printing market will grow to 165 billion in 2018 – a stunning 50 percent of the offset sector across the world and higher in the more mature print regions. The volume of digital printing is forecasted to rise 68 percent since 2008.
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How to Get Covered for Your Advertising & Communications Business
Working with clients to develop a creative campaign they’ll love takes a lot of time and money. And when it comes to copyright infringement, whether it be art or copy, the lines can get blurry. All VMA members have access to a number of insurance providers in these particular instances, and it’s best to educate yourself on this matter.
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2018 Big Marketing Trends to Look Out For
Have you created your marketing strategy for 2018 yet, or need some inspiration? 2018 is the year of artificial intelligence, bots and live streaming, which basically means people want technology to become more human: a live face, explaining why their company matters and how it can help you. Here are 10 marketing trends to think about for this New Year.
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January's Featured Member
"Dakota Press has been a member of VMA for many years and I believe it's been worth every penny. They have assisted us with HR issues, insurance, provided vendor resources and organized valuable industry networking events."

Mari Reid
Owner
Dakota Press
Cross-Media Chronicles
Insightful Design, Printing, Marketing and
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665 Third St., Suite 500, San Francisco, CA 94107  |  phone: 800.659.3363  |  fax: 800.824.1911  |  info@vma.bz 
 
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